Pakistani handicraft enterprise aiming to increase offline presence in China

Yang Han, sales manager of Pakistani handicraft enterprise Asiya, introduces an India-made carpet to Chinese customer at the 2023 Beijing International Cultural and Tourism Consumption Expo. (CEN)

"We have many partnerships, and people enjoy using our products. We foresee an increase in the number of our physical stores in China," said Yang Han, sales manager of a China-based Pakistani art enterprise, said in an interview at the 2023 Beijing International Cultural and Tourism Consumption Expo.

The Pakistani brand, specializing in premium hand-made scarves and carpets from Pakistan, India and Iran, boasts nine offline stores in major Chinese cities including Beijing, Hangzhou, Shanghai, Xi'an, Nanjing, and Tianjin, the sales manager said.

With an effective distribution network based in Hangzhou, Asiya has become increasingly popular in China. “Our products from Pakistan, India and Iran normally arrive in Hangzhou first, and then they are distributed to offline shops in other cities,” Yang said, adding that the handicrafts have the potential to penetrate smaller markets as well.

To this end, the company has formed a dedicated expo team to promote its products at various exhibitions in China. “This year, we also participated in the China International Fair For Trade In Service (CIFTIS),” said Yang.

 “We plan to distribute our products from Hangzhou to various other cities, leveraging our established relationships,” he concluded.

Held from October 20 to 22 in Beijing, the tourism expo spanned 20,000 square metres, featuring over 350 institutions and enterprises from 18 countries worldwide alongside 20 provinces in China. (CEN)

Editor: David